COLINE BERBESSON

Work experience

 

Senior Product Purchasing Manager

EK France, Nanterre (92)

July 2015 to date

www.ambianceetstyles.com

 

Market performance identification and analysis:

- Anticipated and looked for trends, evaluated potential markets and analyzed results 

- Summarized studies and market analysis.

- Defined product development strategies

 

Management and respect of the global purchasing policy via negotiations of pricing suppliers terms and required discounts :

- Negotiation of delivery conditions and free deliver fees.

- Central purchasing contracts

- Negotiation of retail stores set up discounts and trade terms.

- Negotiation of after-sales terms

- Negotiation of training and products demonstration

- Negotiation of communication budgets and trade operations

- Negotiation of required and conditional discounts (members and central purchasing agencies)

 

Set up of collection plans for all networks:

- Organized and animated product working groups

- Defined collection plans for the main suppliers and forwarded to members

- Looked for new products in France and abroad, and more precisely during international trade shows, managed Asian importations and product bulking

- Updated pricing list and data bases.

 

Active participation in the annual communication plan, including catalogs, leaflets and displays in collaboration with the Marketing and Communication department.

 

Daily reports to the Associate Purchasing and Marketing Director 

 

Enhancement of relations between suppliers, central purchasing agency and retail stores.

 

 

Communication manager

TBS Alumni Paris, Paris (75)

January 2015 to date

www.tbs-alumni.com / www.facebook.com/TBSAlumniParis

 

- Participated in the strategy plan to enhance and activate the TBS Alumni network in Paris.

- Organized special events to get hard/soft skills and develop a strong business network

- Managed communication plans : designed e-mailing, updated the TBS Alumni Paris website and implemented social medias :

• Facebook : www.facebook.com/tbsalumniparis (Admin)

• Twitter : @TBSAlumni

• Linkedin : www.linkedin.com/company/tbs-alumni

 

Sales Assistant

EWIGO, Courbevoie (92)

October 2014 - January 2015

www.ewigo.com

 

- Participated in sales canvassing : initial contact with and following up of prospects, presentation and adaptation of the sales proposal, negotiation with vendors and buyers

- Developed the brand notoriety on the web : designed and implemented the company’s Facebook, Instagram, Twitter, Linkedin and Viadeo pages.

 

Trade Marketing Manager

Zwilling Staub France SAS - Zwilling AG Group, Paris (75)

Mai 2009 - February 2014

www.zwilling.com / www.staub.fr / www.demeyere.be / www.miyabi.eu

 

- Responsible for the successful execution of the annual global trade show plan for all brands of the group, keeping in line with marketing and financial objectives.

- Participated in the creation, development and implementation of POS materials to

enhance marketing and communication programs.

- Defined, planned and followed the communication plan for the annual liquidation sale

organized in the store located in Alsace.

- Managed a team of seven chefs while coordinating demo cooking trade shows in retail and department stores such as both Zwilling concept shops (Paris, Turckheim).

- Determined the pricing policy in accordance with market level prices as well as the

Company’s international strategy.

- Negotiated, organized and followed the partnerships with TV shows such as Top Chef, Un diner presque parfait and professional fairs such as Maison & Objet.

- Managed the after-sales department for all the brands in the group (complaints,

 consumers questions etc.)

- Active competitor monitoring.

hanges to the font. I’m a great place for you to tell a story and let your users know a little more about you.

 

Assistant Make-up Product Manager

Parfums Christian Dior - LVMH group, Paris (75)

Janvier - Juin 2008

www.dior.com

 

- Participated in the development of the 2008 Marketing plan for the France market.

- Developed and presented weekly and monthly sales analysis reports.

- Provided in-depth research and analysis of competitors: products, advertising campaigns tools etc.

- Conducted research and provided information to the sales force (market analysis, product mix, merchandising plans etc.)

- Developed marketing materials (brochures, leaflets, aisle violators etc.) for new products.

- Managed consumer focus group studies.

 

Assistant Lingerie Product Manager

Chantelle France - Groupe Chantelle, Cachan (94)

Août 2006 - Juillet 2007

www.chantelle.com

 

- Participated in Star events: developed POS materials with agencies and suppliers, defined merchandising plans etc.

- Negotiated and coordinated special events at retail stores such as Galeries Lafayette and Printemps Haussmann.

- Created promotional materials to assist the sales taff.

Languages

 

French : Native speaker

(TEF Canada : C2)

English : Professional working proficiency (IELTS : 6,5/10)

Skills

 

Microsoft Office suite  (Word, Excel and Power Point)

CS5 : Indesign, Photoshop, Illustrator

ERP : Navision, NPD

Imovie : make cut movies

2010 - present

2010 - present

Education

 

2004 - 2008 

Marketing and Oral communication degree - Distinction B+ (3 months)

Boston University, Boston (Massachusetts, Etats-Unis) - Summer School

 

Bachelor's & Master's degree in Marketing BtoC (3 years)

Toulouse Business School (ESCT), Toulouse (31)

Accreditations : EQUIS, AMBA et AACSB

Major : Marketing « Business to Consumer »

Minor : Communication, Management

 

2004 

Higher Technican's certificate in « International Trade » (2 years)

Externat Ste Marie, La Verpillière (38)

Subjects : International Marketing and Management

 

2002 

Diploma of General Baccalaureate in Economical and social sciences (3 years)

Institut Stanislas, Cannes (06)